IT’S THE BUSINESS, STUPID* (LAUNCHING A NEW MEDICINE WITHOUT A FIELD FORCE – FINAL PART)
I hope you had read my two previous blog posts: Launching a new medicine without a field force – Part 1 & Part 2. If you haven’t yet, I encourage you to have a look at them, but after having read this one. The last…
CASE STUDY: LAUNCHING A NEW MEDICINE WITHOUT A FIELD FORCE (PART 2)
Part 1: Launching a new medicine without a field force … Mr Khatri and his steering committee had been analysing the proposal brought to the table by the European Business Development team, but they haven´t reached a conclusion yet. It was obvious that were it…
Why is Pharma innovating so little in terms of the go-to-market model?
Undoubtedly, the world has changed dramatically for the last 30 years. The digital revolution has brought two main consequences. The first one is the foundation of new companies providing value to consumers due to the internet: namely Google, Apple or Amazon. The second one is…
You’re fired! Show or reality?
Shark Tank, Dragon’s Den, The Apprentice. Have you ever watched one of these TV shows? After moving out Spain, my TV screen time rocketed. With the purpose of improving my English listening skills, I indulged in watching TV, and I discovered some fantastic programmes. I…
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