NO ALGORITHM, NO GAIN: ENGAGING PRESCRIBERS & DELIVERING BEST-IN-CLASS CUSTOMER EXPERIENCE
Could an algorithm improve the commercial model in Pharma? Launching a new medicine carries much effort and preparation. And yet the moment of truth comes when doctors may prescribe the product. Why is he/she picking out this new medicine instead of any other available option?…
THE PRODUCT MANAGER IS DEAD, LONG LIVE TO THE PRODUCT & CUSTOMER MANAGER!
My colleague in this blog, Javier Télez, wrote an interesting post about the role of medical sales reps. He described their job accurately and emphasised their relevance. Honestly, I can´t disagree with him but, on the other hand, I think sales teams have been covering…
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