Would you dare to do XYZ? That’s the question recurrently popping into my mind. There’s always a similar pattern. Firstly, I look up to somebody doing something. Secondly, I dream about it for a while. Finally, the opportunity to start off comes up, and I grasp it.

To ride a gran fondo, to take an executive MBA and to work in a foreign country are some examples of what I’m speaking about. So, when I learned that my colleague, Javi Télez, was planning to resume his activity as a blogger, I couldn’t help to propose me to collaborate.

There are many interesting blogs on the internet, and even a fantastic platform: medium, where hundreds of posts are made available every day. Therefore, to add some value to the crowded blogosphere looks like a daunting endeavour. Will we succeed? That remains to be seen, but we’ll do our best!

We’ll mainly discuss digitisation in the Pharma industry. Will eventually there be a real disruption? For instance, a new innovative company changing the promotional model dramatically, adopting only digital channels, cutting their marketing & sales expenses sown by 50%, reinvesting those savings into R&D and, in the end, boosting their pipeline and thus their turnover. Digitalisation is a hot topic in every industry but, could it turn from a hot to a burnt-out topic in Pharma?

Why will I write in English? There’s an obvious reason: English is, nowadays, the lingua franca and, at a business level, is the official language. There’s a second reason: taking into consideration that my mother tongue is Spanish, to use Shakespeare’s language poses an additional challenge. Additionally, there’s a third reason: I genuinely believe that mastering several languages makes us `smarter´.

Think about it. Grammatically speaking, English is a simple language; however, its vast lexicon, nearly half a million words, lets English speakers have a word to describe accurately almost everything. Could English speakers have their mind structured for simplicity and accuracy? On the other hand, there’re grammatically complex languages such as German. Could German speakers more prone to create rules and toe the line? It might well be that if we’re tackling a problem in English, German or Spanish our mind could come up with different solutions. I’m not sure my theory makes sense, but some studies have proved that ‘the more foreign languages we learn, the faster the brain responds and processes the data it absorbs during learning’.

I guess I’m going off-topic, but this is an example of what we would like to do in here: to bring up a subject, to look for some information supporting or challenging common believes and reflecting on it. After vomiting our reflection, we look forward to having the opportunity to discuss with you, dear reader, and to learn something new.

Just a final question, will you join us in our journey?