2019 SPANISH GENERAL ELECTION AND DIGITALISATION IN PHARMA: 3 LESSONS TO LEARN
Dear reader, be aware that this blog post is, once again, about digitalisation and Pharma. To my mind, there are some valuable lessons to learn from the last Spanish general election; however, I’m not by any means dissecting what happened in Spain from a political…
NO ALGORITHM, NO GAIN: ENGAGING PRESCRIBERS & DELIVERING BEST-IN-CLASS CUSTOMER EXPERIENCE
Could an algorithm improve the commercial model in Pharma? Launching a new medicine carries much effort and preparation. And yet the moment of truth comes when doctors may prescribe the product. Why is he/she picking out this new medicine instead of any other available option?…
THE PRODUCT MANAGER IS DEAD, LONG LIVE TO THE PRODUCT & CUSTOMER MANAGER!
My colleague in this blog, Javier Télez, wrote an interesting post about the role of medical sales reps. He described their job accurately and emphasised their relevance. Honestly, I can´t disagree with him but, on the other hand, I think sales teams have been covering…
Why is Pharma innovating so little in terms of the go-to-market model?
Undoubtedly, the world has changed dramatically for the last 30 years. The digital revolution has brought two main consequences. The first one is the foundation of new companies providing value to consumers due to the internet: namely Google, Apple or Amazon. The second one is…
You’re fired! Show or reality?
Shark Tank, Dragon’s Den, The Apprentice. Have you ever watched one of these TV shows? After moving out Spain, my TV screen time rocketed. With the purpose of improving my English listening skills, I indulged in watching TV, and I discovered some fantastic programmes. I…
Starting off
Would you dare to do XYZ? That’s the question recurrently popping into my mind. There’s always a similar pattern. Firstly, I look up to somebody doing something. Secondly, I dream about it for a while. Finally, the opportunity to start off comes up, and I…
Y así empezamos…
Hacía tiempo que quería retomar el blog. Hacía tiempo que quería poder contar todas esas cosas que pasan por mi cabeza, que vivo en mi trabajo y que voy aprendiendo en mi día a día sobre este mundo tan complicado que es el marketing digital…
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